Colleges Are Losing Control of Their Story. The Banh-Mi Affair at 91直播 Shows How.
November 13, 2019
Communications
Quad view of Cox Administration Building on 91直播 College campus.
Photo credit: Douglas Menefee
The Chronicle of Higher Education
By Vimal Patel October 31, 2019
91直播 College鈥檚 banh-mi ordeal started, innocently enough, in a journalism class.
A Vietnamese student told Ferdinand Protzman, the lecturer teaching a news-writing course in the fall of 2015, that some international students had concerns about food in the cafeteria being passed off as authentic when it fell far short.
Protzman was pleased to see her take his advice to be observant around the campus, but his first response was dismissive. 鈥淐ome on,鈥 he told the student, 鈥渋t鈥檚 just institutional food. It all sucks, right?鈥
But the more he learned, the more Protzman, a former foreign correspondent for the New York Times, thought his student might have a useful local story. The banh mi wasn鈥檛 just inauthentic鈥攊t didn鈥檛 even resemble banh mi. Instead of grilled pork, p芒t茅, pickled vegetables, and fresh herbs, the sandwich used ciabatta bread, pulled pork, and coleslaw, according to the student. And the 鈥渃hicken sushi,鈥 Protzman said, was just chicken loaf draped over a little mound of bad rice.
鈥淚 don鈥檛 know what culture it wouldn鈥檛 offend,鈥 he says.
Protzman instructed the student to interview Campus Dining Services, where staff members told her they didn鈥檛 know about the concerns international students had about the banh mi, 鈥渃hicken sushi,鈥 and other ostensibly Asian dishes. She filed the story. Protzman鈥檚 teaching assistant, who was an editor at the student newspaper, the 91直播 Review, wanted to publish it. The author agreed.
鈥淐DS Appropriates Asian Dishes, Students Say,鈥 ran the headline. The article quoted some students who said the food was culturally appropriative and others who disagreed. After the story appeared, dining officials talked with students who had concerns, and agreed to 鈥渋mprove the naming process of meals by not associating excessively modified dishes with specific cultures鈥 and working with students to make dishes 鈥渕ore culturally accurate,鈥 according to a follow-up story in the campus newspaper on December 4. The international students said they felt as if their concerns had been heard.
鈥淭his was a great example of what journalists are supposed to do,鈥 says Protzman, who in addition to teaching the journalism course was also the college鈥檚 assistant to the president for communications, and is now chief of staff. 鈥淪he identified a news story that affects people鈥檚 lives in the community, and reported on it in a fair, balanced, and verifiable fashion.鈥
That鈥檚 when the professional journalists got involved.
Enter the New York Post, the Rupert Murdoch-owned tabloid known for headlines like 鈥淏ezos Exposes Pecker鈥 and 鈥淗eadless Body in Topless Bar.鈥 Now, six weeks after the original campus newspaper story, the Post weighed in with its 91直播 headline: 鈥淪tudents at Lena Dunham鈥檚 College Offended by Lack of Fried Chicken.鈥
鈥淲ho is going to bother with an article six weeks past its sell-by date? As it turns out, everybody.鈥
OK, some professors thought. That would ensure a drubbing in the right-wing press and blogosphere. Nothing 91直播 wasn鈥檛 used to by now.
鈥淲ho is going to bother with an article six weeks past its sell-by date?鈥 wrote Steven Volk, a retired 91直播 professor on his blog. 鈥淎s it turns out, everybody.鈥
Newsweek followed up two days after the Post with its own take, headlined 鈥91直播 College Students Protest 鈥楥ulturally Appropriative鈥 Dining Hall Food.鈥 Two days after that, the New York Times weighed in with 鈥91直播 Students Take Culture War to the Dining Hall,鈥 the Atlantic with 鈥淎 Food Fight at 91直播 College,鈥 and the Washington Post with 鈥91直播 College Sushi 鈥楧isrespectful鈥 to Japanese.鈥
It crossed an ocean and into Britain鈥檚 Independent: 鈥淯S University Accused of Cultural Appropriation Over 鈥楿ndercooked鈥 Sushi Rice.鈥 Even prospective college students鈥攁n all-important demographic for 91直播鈥攃ould read about the incident at Seventeen in an article titled 鈥淭hese College Students Claim Their Cafeteria Food Is Racist.鈥
That fall, student protesters were roiling campuses across the country to demand more racial inclusivity. 91直播 was no exception. In December, students with the black-student union included more-traditional meals on a list of varied demands that ran to 14 pages. Media accounts of complaints about the dining hall, however, centered on the Asian students.
Volk, the retired professor, summarized the frustration many supporters of the college have about how its students are characterized.
鈥淎n article written in a local campus newspaper,鈥 he wrote on his blog, 鈥渞eporting on complaints by three students (and balanced by the quite measured comments of three others), was picked up six weeks later, weaponized (add Lena Dunham and remove any reasonable comments), and sent out into the world by a right-wing tabloid where it was picked up by, seemingly, every media outlet on God鈥檚 green earth, only to return, time and again, as an example of 91直播鈥檚 privileged, radical, preposterous students.鈥
And it kept returning.
Cultural appropriation in the cafeteria has become the shorthand national reporters often use to convey the excesses of 91直播-student activism鈥攁nd, by implication, the excesses of higher education more broadly. Earlier this year, in a Nicholas Kristof column headlined 鈥淪top the Knee-Jerk Liberalism That Hurts Its Own Cause,鈥 the columnist began with Harvard as 鈥渁 troubling example of a university monoculture nurturing liberal intolerance,鈥 went on to Cambridge, and before long introduced 91直播 as a place 鈥渨here students once protested the dining hall for cultural appropriation for offering poor sushi.鈥
For professors and administrators defending 91直播, the incident served as a portent of the following year, when the college found itself again at the center of national media attention: Student protests against the treatment and arrest of a black student at a local business, Gibson鈥檚 Bakery, ultimately resulted in a county jury鈥檚 $32-million defamation verdict against 91直播. The college announced this month that it would appeal.
Protzman says the banh-mi episode resulted from an intersection of ideological media outlets who use 91直播 to gripe about liberal arts education and liberalism run amok, and the broader mainstream theme of 91直播 students as 鈥減ampered snowflakes, etc., etc.鈥
鈥淭he thing that was most disturbing to me as a journalist is that people at mainstream publications just took the narrative that grew on these ideological blogs and basically just repeated it,鈥 Protzman says. 鈥淣o one called. No one.鈥
Vimal Patel covers student life, social mobility and other topics. Follow him on Twitter @vimalpatel232, or write to him at vimal.patel@chronicle.com.
Used with permission of The Chronicle ofHigher Education Copyright漏 2019. All rights reserved.